Hair, Beauty and Spa Industry Awareness Campaign

Women’s Aid and Image Skillnet partner to offer domestic abuse support training and resources for hair and beauty professionals across Ireland.

Hair, beauty, and spa professionals across Ireland Are being offered domestic abuse support information sessions and resources, as part of a partnership between Women’s Aid and Image Skillnet, the Irish Hairdressers Foundation, and the Irish Spa Association.

With one in three women in Ireland subjected to domestic abuse, including coercive control, according to EU research, hair, spa, and beauty businesses in local communities across Ireland can play a crucial role in raising awareness among those who need support.

Women’s Aid and Image Skillnet, a not-for-profit training network working in the hair, beauty and spa sector in Ireland, recently hosted a series of webinars to empower hair stylists and therapists to recognise the signs of abuse, respond in a supportive way, and know how to signpost customers to Women’s Aid services.

These webinars are being made available to all hair, beauty, and spa professionals across Ireland through the Image Skillnet website.

Salons and spas across Ireland will can also order awareness-raising materials from Women’s Aid, or download resources, to display in their premises – all materials will include a QR code leading women directly to Women’s Aid services.

Anita Murray, Irish Spa Association; Caroline Newton, Image Skillnet, and Nicola Lawless, Irish Hairdressers Association, with Women’s Aid CEO, Sarah Benson.

What does the partnership do?

  • Builds a greater understanding and knowledge of domestic violence and abuse among hair, beauty and spa professionals.
  • Creates awareness with salon customers and employees on the prevalence, nature of domestic abuse and support pathways that are available.
  • Educates staff about how to recognise the signs of abuse, how to respond in a supportive way and how to signpost customers to the Women’s Aid 24hr National Freephone Helpline.
  • In addition to this, information is displayed in staff areas, to support salon employees that may be victims of abuse.

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