Women’s Aid runs the Too Into You campaign which is focused on young people, in particular young women, aged 18-25. The campaign aims to teach young people about the difference between healthy and unhealthy relationships, the red flags of relationship abuse, and provide support at our dedicated website for young people toointoyou.ie.
When the person you’re going out with is into you it can be exciting, but if they are too into you this can be a red flag for relationship abuse.
Hello! I am Mary and I am the Project Leader for the Too Into You campaign. I support and empower young people to learn and experience healthy and unhealthy relationships. My background is in women’s health and mental health policy and advocacy. I have a particular interest in LGBTQ+ issues.
Young people from across Ireland help us spread the word about intimate relationship abuse and the #TooIntoYou campaign.
They become Ambassadors so those who need support feel less alone.
In Ireland, 1 in 5 young women and 1 in 11 young men aged 18-25 have been abused by their partner or ex. Of the young women subjected to abuse:
In July 2023 we brought the Too Into You campaign to Longitude festival to raise awareness of the red flags of abuse.
On Valentine’s Day 2023, we ran a pop-up #TooIntoYou Valentine’s Day experience. Watch the video here.
We launched the new toointoyou.ie website with friends and supporters of the campaign.
Please get in touch if you have a question about the Too Into You campaign. Email Mary at mary.hayes@womensaid.ie