Alesha Dixon calls on women to 'Pass it On' and speaks out against domestic violence

8 Mar 2012


To celebrate International Women's Day 2012 on Thursday 8 March, Avon's Beauty and Empowerment Ambassador, Alesha Dixon, will launch the cosmetics company's new Empowerment necklace and Pass It On campaign to help end violence against women.

A child survivor of domestic abuse, Alesha is passionate about playing her part to ensure a safer and brighter future for women and their families. Supporting Avon's Pass It On campaign, Alesha will be calling on everyone to wear and share the Avon Empowerment necklace to pass on life-saving awareness about domestic abuse and the hope of a world without violence against women.

The necklace features a circular pendant, representing a future of endless possibility for women everywhere. Costing just €4.50, all proceeds go directly to Avon's charity partner Women's Aid to fund vital domestic violence support services. Through sales of its Empowerment jewellery range, Avon has already raised over €84,000 in Ireland alone, and over $40 million globally to help end ensure a better tomorrow for women worldwide.

Alesha Dixon, Avon's Beauty and Empowerment Ambassador says: "It's an unacceptable reality that one in five women in Ireland will experience violence in their lives - a reality we all must play our part to change. That's why, as we celebrate International Women's Day, I'm so proud to be speaking out against domestic violence and supporting Avon's Pass It On campaign."

Continues Alesha: "I'll be wearing and sharing the new Avon Empowerment necklace to show my solidarity and support for women everywhere. By passing it on you too can help raise life-saving awareness and vital money for domestic abuse support services. Together we can create a safer future for women and their families."

Comments Allyson Russell, country manager of Avon Ireland: "As the company for women, Avon's committed to championing female empowerment and ending violence against women. Avon has already raised over €84,000 to fund vital domestic violence support services in Ireland. We're mobilising our army of Independent Avon Representatives to pass on life-saving awareness in the hope that more women will live free from violence."

For more information: contact Aoife Murtagh or Claire Moran at O'Leary PR on 01 678 9888.