#TooIntoYou National Public Awareness Campaign

Triple Text Thomas

What do ‘Controlling Conor’, ‘Triple Text Tom’ and ‘Send Nudes Niall’ have in common?

They are all characters in the Women’s Aid #TooIntoYou national public awareness poster and online campaign this Valentine’s Day.

The three week long poster and social media advertising campaign runs from 14th February to 8th March (International Women's Day). The newly refreshed campaign is aimed at young women, aged 18-25 years old, and highlights abusive and controlling behaviour in intimate relationships.

To encourage discussion about healthy and unhealthy relationships, the #TooIntoYou campaign features seven characters:

Each character reflects the insidious and harmful ways that young women experience dating abuse from their boyfriends or exes. The campaign also helps young women to spot the 10 key danger signs of dating abuse and provides information to combat online stalking and digital abuse and shares young women's stories. The #TooIntoYou campaign is supported by Norah Casey and Bláthnaid Treacy.

The campaign highlights the hidden reality of many young women's relationships at a time traditionally associated with love, romance and celebration. In contrast to typically 'softer' Valentine's messages our hope is that in calling attention to the darker side of relationships at this time that the campaign will have a high impact. We are clearly asking – what part of love is abuse?


Norah Casey and Bláthnaid Treacy launch the #TooIntoYou Campaign, Valentine's Day 2018.

One of the leading voices behind the #TooIntoYou campaign is entrepreneur Norah Casey. Norah sees the campaign as an important measure to prevent abuse and relates her own experience of domestic violence at the hands of her first husband in her 20s.

“If someone had told me when he slapped me the first time that it was never going to be the last I might have made different decisions about marrying a man who abused me. When I shared my own story of domestic violence I wished that back then in my early 20s someone had warned me of the tell-tale signs that I was being seduced into a toxic relationship. This campaign is a shout out to young women everywhere about some of those early signs that a relationship might not be good for them. Help us to spread the word far and wide, every woman should know the signs. Prevention is far better than the consequences, tragically sometimes fatal, for women who are trapped in abusive and violent relationships.” - Norah Casey.

Ambassador for the campaign, Bláthnaid Treacy, RTÉ TV and radio presenter encourages every young woman to give the quiz a go.

“The dating landscape has changed a lot, even in just the last few years and Women’s Aid has adapted too with the #TooIntoYou campaign. I am honoured to be an ambassador for this campaign as it is specifically aimed at young women. We want to let young women know exactly what dating abuse is and to be able to recognise the signs, so they know whether or not they are getting into a healthy or unhealthy relationship. We are encouraging all women to listen to their intuition, because if it feels wrong, then it probably is wrong. The website TooIntoYou.ie has loads of helpful tips including a relationship health check quiz, which is really enlightening and I think every young woman should take it, whether they're seeing someone or not. With this campaign, we want to start the conversation and for us all to open our eyes and ears to dating and domestic abuse. We want young women to know that we have your back, so if you need a chat, Women’s Aid is just a free phone call away.” - Bláthnaid Treacy

About our #TooIntoYou campaign

  • The Women's Aid #TooIntoYou campaign highlights the way that a controlling boyfriend's attention can often be overwhelming at the early stages of a relationship, how what felt like positive attention and attentiveness at the beginning of a relationship can slowly turn into more negative, controlling attention as the relationship continues and it becomes more difficult for the woman to break up or to seek help.
  • The #TooIntoYou campaign raises awareness of unhealthy behaviours in a relationship in the hope that young women, if informed, might get help before the relationship becomes more established, and it has become harder to leave or get support.
  • We hope that if a young woman is uncomfortable or worried about any aspect of her relationship with her boyfriend, and hears or sees one of our advertisements, she will contact the Women's Aid National Freephone Helpline 1800 341 900 or talk to someone she trusts.
  • Our experience and national and international research show that young women are at risk from violence and abuse from their boyfriends. In dating relationships violence and abuse are already a feature but are often not recognised as such by the young woman herself, or her friends.
  • The Women's Aid #TooIntoYou campaign is specifically targeting younger women to try to prevent the next generation of domestic abuse.

Request a #TooIntoYou awareness pack

If you would like to receive copies of the awareness posters and postcards to display locally, please contact Women's Aid on 01 678 8858 or email us at christina.sherlock@womensaid.ie and we will send it to you free of charge, while stocks last.

Please support the #TooIntoYou campaign

  • Share the #TooIntoYou website online and with friends and family, and help spread the word about healthy and unhealthy relationship behaviours
  • Add the Women's Aid National Freephone Helpline number 1800 341 900 to your mobile contacts in case you or someone you know should ever need it.
  • Find out how you can support a friend or family member who is experiencing relationship abuse here.
  • Follow Women's Aid on Instagram, Facebook and Twitter, and share information on #TooIntoYou on your profile, or share this information with friends via email.
  • Sign up to our e-newsletter to stay informed and participate in further Women's Aid actions.
  • Donate to the help keep the #TooIntoYou running at www.TooIntoYou.ie.

If you are affected by dating abuse or you are worried about someone, please visit www.toointoyou.ie or call the Women's Aid Freephone Helpline 1800 341 900, 24 hours a day, 7 days a week.