They are all characters in the Women’s Aid #TooIntoYou national public awareness poster and online campaign this Valentine’s Day.
The three week long poster and social media advertising campaign runs from 14th February to 8th March (International Women's Day). The newly refreshed campaign is aimed at young women, aged 18-25 years old, and highlights abusive and controlling behaviour in intimate relationships.
To encourage discussion about healthy and unhealthy relationships, the #TooIntoYou campaign features seven characters:
Each character reflects the insidious and harmful ways that young women experience dating abuse from their boyfriends or exes. The campaign also helps young women to spot the 10 key danger signs of dating abuse and provides information to combat online stalking and digital abuse and shares young women's stories. The #TooIntoYou campaign is supported by Norah Casey and Bláthnaid Treacy.
The campaign highlights the hidden reality of many young women's relationships at a time traditionally associated with love, romance and celebration. In contrast to typically 'softer' Valentine's messages our hope is that in calling attention to the darker side of relationships at this time that the campaign will have a high impact. We are clearly asking – what part of love is abuse?
Norah Casey and Bláthnaid Treacy launch the #TooIntoYou Campaign, Valentine's Day 2018.
One of the leading voices behind the #TooIntoYou campaign is entrepreneur Norah Casey. Norah sees the campaign as an important measure to prevent abuse and relates her own experience of domestic violence at the hands of her first husband in her 20s.
“If someone had told me when he slapped me the first time that it was never going to be the last I might have made different decisions about marrying a man who abused me. When I shared my own story of domestic violence I wished that back then in my early 20s someone had warned me of the tell-tale signs that I was being seduced into a toxic relationship. This campaign is a shout out to young women everywhere about some of those early signs that a relationship might not be good for them. Help us to spread the word far and wide, every woman should know the signs. Prevention is far better than the consequences, tragically sometimes fatal, for women who are trapped in abusive and violent relationships.” - Norah Casey.
Ambassador for the campaign, Bláthnaid Treacy, RTÉ TV and radio presenter encourages every young woman to give the quiz a go.
“The dating landscape has changed a lot, even in just the last few years and Women’s Aid has adapted too with the #TooIntoYou campaign. I am honoured to be an ambassador for this campaign as it is specifically aimed at young women. We want to let young women know exactly what dating abuse is and to be able to recognise the signs, so they know whether or not they are getting into a healthy or unhealthy relationship. We are encouraging all women to listen to their intuition, because if it feels wrong, then it probably is wrong. The website TooIntoYou.ie has loads of helpful tips including a relationship health check quiz, which is really enlightening and I think every young woman should take it, whether they're seeing someone or not. With this campaign, we want to start the conversation and for us all to open our eyes and ears to dating and domestic abuse. We want young women to know that we have your back, so if you need a chat, Women’s Aid is just a free phone call away.” - Bláthnaid Treacy
If you would like to receive copies of the awareness posters and postcards to display locally, please contact Women's Aid on 01 678 8858 or email us at firstname.lastname@example.org and we will send it to you free of charge, while stocks last.