They are all characters in the Women’s Aid #TooIntoYou national public awareness poster and online campaign this October.
The three week long poster and social media advertising campaign runs from 8th October to the end of the month.
To encourage discussion about healthy and unhealthy relationships, the #TooIntoYou campaign features seven characters:
Each character reflects the insidious and harmful ways that young women experience dating abuse from their boyfriends or exes. The campaign also helps young women to spot the 10 key danger signs of dating abuse and provides information to combat online stalking and digital abuse and shares young women's stories. The #TooIntoYou campaign is supported by Norah Casey and Bláthnaid Treacy.
The campaign highlights the hidden reality of many young women's relationships and calls attention to the darker side of relationships. We are clearly asking – what part of love is abuse?
One of the leading voices behind the #TooIntoYou campaign is entrepreneur Norah Casey. Norah sees the campaign as an important measure to prevent abuse and relates her own experience of domestic violence at the hands of her first husband in her 20s.
“If someone had told me when he slapped me the first time that it was never going to be the last I might have made different decisions about marrying a man who abused me. When I shared my own story of domestic violence I wished that back then in my early 20s someone had warned me of the tell-tale signs that I was being seduced into a toxic relationship. This campaign is a shout out to young women everywhere about some of those early signs that a relationship might not be good for them. Help us to spread the word far and wide, every woman should know the signs. Prevention is far better than the consequences, tragically sometimes fatal, for women who are trapped in abusive and violent relationships.” - Norah Casey.
Ambassador for the campaign, Bláthnaid Treacy, RTÉ TV and radio presenter encourages every young woman to give the quiz a go.
“The dating landscape has changed a lot, even in just the last few years and Women’s Aid has adapted too with the #TooIntoYou campaign. I am honoured to be an ambassador for this campaign as it is specifically aimed at young women. We want to let young women know exactly what dating abuse is and to be able to recognise the signs, so they know whether or not they are getting into a healthy or unhealthy relationship. We are encouraging all women to listen to their intuition, because if it feels wrong, then it probably is wrong. The website TooIntoYou.ie has loads of helpful tips including a relationship health check quiz, which is really enlightening and I think every young woman should take it, whether they're seeing someone or not. With this campaign, we want to start the conversation and for us all to open our eyes and ears to dating and domestic abuse. We want young women to know that we have your back, so if you need a chat, Women’s Aid is just a free phone call away.” - Bláthnaid Treacy
Sarah Breen and Emer McLysaght, authors of Oh My God What a Complete Aisling are backing the campaign and spoke about including the issue of dating and domestic abuse in their latest book:
“While researching The Importance of Being Aisling we were shocked to discover just how prevalent dating abuse is in Ireland. No one deserves to feel unsafe or threatened in their relationship and it’s absolutely vital that women can spot the red flags early on. We fully support Women’s Aid’s #TooIntoYou campaign and hope that it will help those affected find the support they need to become safe.”
If you would like to receive copies of the awareness posters and postcards to display locally, please contact Women's Aid on 01 678 8858 or email us at firstname.lastname@example.org and we will send it to you free of charge, while stocks last.
The Too Into You Campaign is supported by the Dublin Soroptimists, the Marathon Trust and the Irish Tatler Women of the Year Awards.