Know the difference between Safe and Sinister this Valentine's Day

Women's Aid 2in2u CampaignThe Women's Aid 2in2u National Public Awareness Campaign highlights the issue of violence and abuse against young women in dating relationships.  The two week long campaign will start on 12th February 2015 to coincide with Valentine's Day. 

Young women don't need to be in a 'domestic' relationship to experience domestic abuse. Abuse can happen to any woman, at any age and in any type of relationship, including dating relationships.

The Women's Aid 2in2u campaign is specifically targeting younger women to try to prevent the next generation of domestic abuse.

The 2in2u campaign

The Women's Aid 2in2u campaign highlights the way that a controlling boyfriend's attention can often be overwhelming at the early stages of a relationship, how what felt like positive attention and attentiveness at the beginning of a relationship can slowly turn into more negative, controlling attention as the relationship continues and it becomes more difficult for the woman to break up or to seek help.

The 2in2u campaign raises awareness of unhealthy behaviours in a relationship in the hope that young women, if informed, might get help before the relationship becomes more established, and it has become harder to leave or get support.

That is why we have put together the website is a vital source of information for young women. Discover the signs of dating abuse, take our relationship health check and look at the ways you and your friends can stay safe online.  We share Cara's story with you to highlight the dangerous and threatening nature of dating abuse and how Women's Aid support young women as they become safe from abuse.

We hope that if a young woman is uncomfortable or worried about any aspect of her relationship with her boyfriend, and hears or sees one of our advertisements, she will contact the Women's Aid National Freephone Helpline (1800 341 900) or talk to someone she trusts.

Our experience and national and international research show that young women are at risk from violence and abuse from their boyfriends. In dating relationships violence and abuse are already a feature but are often not recognised as such by the young woman herself, or her friends.

2in2u campaign - print, online, postcard and poster advertising campaign

Listen to the 2in2u radio ad here

Download the 2in2u posters here and here and awareness raising postcard here

The 2in2u campaign is a two week long integrated radio, print, online, postcard and poster advertising campaign targeting young women aged 18-25 years old.

The campaign is highlighted by an online advertising campaign targeting users of Facebook and Google.

We have developed two separate campaign awareness posters.  Both of these posters will be distributed throughout the campaignin bars and clubs and 3rd level universities across Ireland. 

Women's Aid has also developed an awareness raising postcard. This postcard is being distributed to 3rd level universities as well as to local community groups and other organisations that young women may access.

Request a 2in2u awareness pack

2in2u postcard as jpegIf you would like to receive copies of the awareness posters and postcards to display locally, please contact Women's Aid on 01-678 8858 or email Christina Sherlock at and we will send it to you free of charge, while stocks last.

Support the 2in2u campaign

  • Share the 2in2u website online and with friends and family, and help spread the word about healthy and unhealthy relationship behaviours
  • Add the Women's Aid National Freephone Helpline number 1800 341 900 to your mobile contacts in case you or someone you know should ever need it.
  • Find out how you can support a friend or family member who is experiencing relationship abuse here.
  • Follow Women's Aid on Facebook and Twitter, and share information on 2in2u on your profile, or share this information with friends via email.
  • Change your profile picture to the 2in2u logo (download here) during the campaign to spread the word.
  • Sign up to our e-newsletter to stay informed and participate in further Women's Aid actions and campaigns.

2in2u in the Community

In addition to the two-week advertising campaign, 2in2u campaign resources, including awareness posters and the 2in2u website, have been present in community spaces since the beginning of the campaign four years ago.

Family Resource Centres, Local and Community Development Programme groups, libraries, Citizen Information Boards, and women's organisations and support services display the 2in2u posters on their premises.

The 2in2u website has been used as a resource within larger programmes in youth groups and schools starting discussions about healthy and unhealthy relationship behaviours.

Please let us know what your organisation thinks about the campaign, and how it has been of use to you, by filling out this feedback form.

2in2u campaign impact

The 2in2u Campaign is being run for the fourth year to call attention to the reality of relationships for some young women.

During our previous 2in2u campaigns, as well as experiencing a rise in calls from young women, the Women's Aid Helpline experienced an increase in calls from mothers and in some case fathers of young women, where the parents were uncomfortable about the relationship and wanted to know how best to support their daughter. In some instances this led to the young women making contact themselves. This is something that we will continue to monitor.

Several callers to the Helpline also expressed a strong reaction to the campaign and how it called attention to early warning signs of abusive behaviour saying, `If only I had heard that message when I started going out with him'.

Dating abuse

Young women don't need to be in a 'domestic' relationship to experience domestic abuse. Abuse can happen to any woman, at any age and in any type of relationship, including dating relationships. Women's Aid's experience and national and international research shows that many young women are at risk from violence and abuse from their boyfriends. In a national survey on domestic abuse in Ireland, almost 60% of those who had experienced severe abuse in intimate relationships first experienced it when they were under the age of 25. A stark reminder of this vulnerability is that 40 young women aged between 18-25 years of age have been killed since 1996. Of the resolved cases, 52% of the women were murdered by their partners or ex-partners.

Dating abuse can happen to anyone and it is important to start talking about what are healthy and unhealthy behaviours in relationships. For many young women this abuse means that their boyfriend: controls what she wears and who she sees, isolates her from family and friends, constantly bombards her with texts and uses technology to abuse, control and stalk her. He may physically attack her including hitting, punching, spitting and throwing her against walls. He may threaten to kill her or himself, or force her to do sexual things against her will. She is living in constant fear of his moods and temper.

If you are affected by dating abuse or you are worried about someone, please visit or call the Women's Aid Freephone Helpline 1800 341 900.

This campaign is funded by Cosc, the National Office for the Prevention of Domestic, Sexual and Gender Based Violence and created with the generous support of design company Language.

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